The digital revolution has long been underway. Whether 4G / 5G or broadband. Sensors, GPS or massive cloud computing for companies, robots or powerful mobile processors. Modern digital technologies are revolutionizing our everyday lives just as much as the global economy and politics. In the past four years, fintechs have raised over USD 100 billion from investors worldwide and investments in this area have grown at an annual growth rate of 41%. Digital innovation is happening faster than ever before.
“It took 50 years for the phone to reach 50 million users. Facebook achieved this remarkable achievement in just three years.”

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Apple, Microsoft, Amazon or Alphabet – many of us come into contact with these brands on a daily basis or have even become indispensable in our lives. After all, the market capitalization of these corporate empires is not a few million, but several hundred billion USD. One in four of the top 100 companies now comes from the “technology” sector; their value increased 42% to USD 9.4 billion. When comparing industries, the technology sector leads the ranking as in previous years: this time with a total capitalization of the companies represented of around USD 6.5 billion and with a clear lead over the financial sector (3.4 billion) and the health sector (3.2 billion) Billion). The main reason for the top position in the industry comparison is still the dominance of the US tech companies Microsoft, Apple, Amazon and Alphabet. The corona crisis brought the 100 most valuable stock corporations in the world a market value drop of 15% in the first quarter of 2020. But this setback did not last long: within a year, the front runners were able to increase their market capitalization by USD 10.5 billion, which means an increase of 48%.

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Animal welfare, water consumption and products with a low carbon footprint are the main aspects of veganism. Global meat and milk production must be reduced by 50% by 2050 if the world is to comply with the climate plans set out in the Paris Agreement. The global vegan and vegetarian market are valued at over USD 50 billion. Sales in the vegan meat alternatives segment were USD 24.5 billion in 2020.
Sales in the field of plant-based meat alternatives will increase by 20% to 30% annually in the coming years. The vegan trend also goes far beyond nutrition: According to analysts, the vegan cosmetics market is expected to rise to USD 20.8 billion by 2025.
The fact that vegan products are also attractive for non-vegans motivates companies more to follow current trends. The analysts expect the global market to grow to around USD 400 billion by 2040 and that only 40% of the meat products consumed will come from animals.

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